Should you start a business blog

18 February 2021

There are lots of benefits to be had when you start a business blog. A blog is an invaluable marketing tool that you can use to re-connect with existing customers and attract new ones.

But how can you get started with a business blog? It’s easier than you think! If your site is built on WordPress, that functionality is already a key part of your content management system. Other platforms have their own fully integrated blogging capacity, and your web developer can get you set up in no time!

But what can you hope to gain from your shiny new blog? Let us take you through some of the benefits of keeping an up-to-date blog for your business.

Kudos from Google

Google is a big fan of blogs. It will crawl your pages and give each one a rank position. This maximises your potential to be found when users are searching for answers to their questions. It shows Google your site is active, relevant and really useful for the people who visit it. That will result in more website traffic for you.

Create a community

With well written blogs showing your expertise, you’ll bring in lots more engaged traffic and build a community online.  As more people come through to your site and engage with your content, their trust in your business will strengthen, and you’ll see your business expand.
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Increase your back links

By creating a blog, you unlock the massive potential of back links. You can develop mutually beneficial relationships with other high quality sites where you link between each other’s content to increase both your organic rankings.

Great social sharing content

Your blog offers your business new things to Tweet about! Sharing the same pages over and over again on your social media accounts won’t help attract new customers. Having interesting, useful and engaging content to post will. You can use new hashtags, capture more attention, and bring new users onto your site.

Show off your expertise

Your blog is your chance to show why you’re the best in your industry. You can show off your knowledge and use it to help your audience and establish a beneficial, trusting relationship with them.

Start your blog

If you want to start a business blog, get in touch. Whether you want help setting up a blog on your site, some writing tips, or a full blog management service, our team can help yours. Just get in touch.

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