The most eye-catching and informative website in the world is near useless if nobody can find it, which is why search engine optimisation, or SEO as it’s often called, is a vital part of your website marketing efforts whether you choose to do it yourself, or you seek the expertise of an SEO specialist.
The objective of search engine optimisation is to increase the number of visitors to your website by maximising its visibility in search engines like Google and Bing. This means ensuring that your website’s pages appear as high up in the search engine results pages as possible for searches that relate to your products and services.
Take this page for example – there’s a good chance that you ended up here because you typed something like “SEO York” or “York search engine optimisation company” into Google or Bing and clicked one of the first few results at the top of page one. This page was listed there because it’s optimised for the kinds of phrases that a local business might use when looking for an SEO company near York. It’s proof that SEO works, and we can make it work for you too.
You might question just how much of a difference SEO can really make to your business and whether you’ll see a return on your investment.
It might surprise you to hear that over 90% of all visits from Google come from just the first page of the search results. If your website isn’t on the first page for a given search, you’re missing out on a big opportunity and losing business to your competitors.
The team at Bow House can identify the phrases that customers are using on a daily basis to search for products and services like yours and help you target those opportunities, improving your search position and building more qualified traffic to your website – traffic that is more likely to convert into customers.
Bow House have been providing search engine optimisation services for over a decade. A lot has changed in SEO during that time, but our SEO experts work hard to be proactive and stay on top of the latest developments so you can benefit from new opportunities and avoid the pitfalls. Here are some of the ways that we can help:
You’d be amazed how many websites, even new ones, can have underlying problems in the code, structure or content that prevent them from performing to their full potential in the search results. Our team of SEO consultants based in York can help ensure that your website is accessible to search engines, loads quickly (especially important on mobile phones), that your top content is well linked to within your site and that your site takes advantage of structured mark-up to enhance your results in the search pages, driving more clicks.
Redeveloping your website? Changing its CMS? Perhaps you’re moving to a new domain? These can all have a significant impact on your search visibility and traffic. Don’t leave it to chance. An experienced website SEO consultant can help ensure that you don’t drop search engine ranking, damage your visitors’ user experience, lose the benefit of valuable links in to your site pages, or forfeit traffic. We can help you move your website to its new home and make sure it gets there in one piece.
As any search engine optimisation consultant worth their salt will tell you ‘content is king’. Your content needs to attract traffic then keep visitors engaged when they arrive. By using software to analyse customer search trends in your industry, combined with in-depth keyword research and creative content writing, we can help you identify new opportunities to boost your existing site content and create fresh content that will open doors to new customers.
Have you ever searched for a product or service in your local area using the town or city name?
Searches like “SEO York” and “York web design” often have what’s referred to as a “local pack”. This is a separate set of results featuring local businesses, which includes a map and is usually seen beneath the sponsored ads, but above the regular organic search results. It’s an extra opportunity to appear above your competitors and to be found by customers in your area.
Much like Google SEO can differ from tactics used for Bing, local search engine optimisation requires different SEO strategies and techniques to improve the ranking position of your local business for location-based searches, especially for multi-site businesses like retail outlets or satellite offices.
As a York SEO agency we’ve provided local SEO services for many companies in York, but we’ve also helped businesses across a variety of industries, throughout the Yorkshire area and across the UK to supercharge their local profiles online. We can do the same for you.
It’s a valid question. We’re not the only SEO agency York has to offer, so what sets our SEO service apart from the rest?
Web design and development is in our blood. We’ve been doing it successfully for over 20 years, so it’s safe to say that we know a thing or two about creating engaging web pages. Google is increasingly using visitor engagement as an indicator of web page value and a visitor who connects with your content is more likely to turn into a customer. We can help you connect with your visitors.
Digital marketing requires a blend of technical and creative skills. The Bow House team is a mix of developers, who bring a naturally analytical approach to technical SEO services, and creatives (writers and designers) who can craft winning content to bring you more visitors and convert them into customers.
Above all you need to be happy with the search engine optimisation provider that you choose. Our friendly team of SEO consultants take the time to get to know your business, your industry and your customers so we can tailor our approach to your business and deliver the best results. Unlike many SEO agencies in York, we’re available to talk whenever you need, whether on the phone or in person.
It’s all very well us telling you what we do, but the proof of the pudding is in the eating as they say, so we’ve published a handful of case studies to show you a little more detail about the work undertaken and the results generated for some of our clients.