Creating a website design brief

27 November 2020

You might be thinking about reviewing your business website or having entirely new pages made. We’re more than happy to help you design and manage your site, and to do so, we’ll need lots of help from you! It’s your website after all and you’ll want to be involved with every part of its creation.

One of the best ways you can help us design and build your perfect site is with a clear website design brief. Having a comprehensive outline of how you want your site to look, what functionality it needs to have, and when you need it by allows us to deliver everything you need us to.

But what should you put in your website design brief to allow us to create your perfect site? Let us break it down for you.
two business owners creating a website design brief

What to include in a website design brief

About your business

From your talks with us, you’ll know that we always take the time to get to know about the businesses we support. In your website design brief, give us a summary of your business. Tell us what you do, what drives you, and what you want to achieve.

Background on your current site

If you’ve already got a website, let us know what you do and don’t like about it. What are your biggest areas of concern? We’ll also need to know a bit about the history of the site, what it’s been built on, and some information about its current performance.

Your target audience

We can’t design something that is perfectly tailored to getting your users to convert if we don’t know who they are! You’ll need to let us know who your target audience are. What do they look like and what you want them to do when they land on your site.

start up business owner looking at a laptop

Your competition

You work hard to show your customers you’re the best and your website needs to continue that promise. We need to know about who your competitors are so we can help you overtake them and win more business.

About the new site

Of course, we’ll work with you to create a design that you absolutely love. We will need an overview of your thoughts and ideas for the site, what you hope it will look like, and what functions it needs to have.

From your guidance, we’ll be able to design a mock-up of the new site for your approval. Share this with your team and get their thoughts. We can then make any tweaks at this stage before starting the build.

Structure and content

Before we can build your perfect site, we’ll need to know what you want to have on it! You’ll likely have an idea of what content the site needs to have and how you want to structure the pages. If not, we’re more than able to help you create a user friendly, informative and attractive site that will convince your audience to convert.


Before we start work, we’ll agree all the practical details with you, including the price, delivery timescales and contacts. We’ve redesigned and built countless websites for customers all over the UK during our time. We’re very experienced in managing website launches.

You can trust us to deliver your new site to your precise specifications, on time and with a seamless integration with your current operations. If you have a project in mind, we’d be happy to chat. Get in touch today.

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