30 September 2021
We’ve worked with the vehicle hire experts at Meashams Self Drive for many years now. We’ve got an excellent working with their team, so they knew exactly which web agency they could trust with the redesign of their car rental website.
The old Meashams site was based on a custom built CMS. This system was dated and no longer really fit for purpose. So, with the new design, we knew we needed to build on a modern, user-friendly system. As one of Google’s current favourites, WordPress was the obvious choice.
We gave the whole site a complete revamp with the rebuild. The new site uses complimentary brand colours to make the site stand out and appeal to users. Our team spent time familiarising ourselves with competitor car rental websites to combine with our own experience of best practice to help create a website that really drives conversions.
The team at Meashams had been hard at work updating their fleet of cars, vans and minibuses, so there were lots of new vehicles to add to the site. We edited the images to uphold anonymity of the vehicles as well as reorganising the vehicle hire URL structure to make sure it was clear for both users and search engines to follow.
Users are able to book their hire directly through the website. This involved a complex integration with the external booking company. Working closely with the Meashams team and the third party provider, we were able to integrate the functionality with no disruption to the user experience.
We are thrilled with the early progress of the new site. Organic traffic is up more than 25% than where it was this time last year. Our team build sites for success in search engines. We’re incredibly proud of the work we do for our clients.