15 January 2020
Our designers have had lots of fun putting together this embroidery website for Madeira. The new site is bright, welcoming and really easy to navigate and will be a valuable asset to the multinational company.
We first started talking all things web with John and Natalie back in June 2019 when they came to us for some thoughts on how to improve their current site. We discussed new designs and the potential to expand their organic reach with SEO.
Once we’d got a clear idea about what the team wanted, we got to work. Both our team and Madeira’s are really happy with the final result.
As key consideration for the new Madeira site was that it needed to remain in keeping with the rest of their international sites. The UK site does not host the shop directly, rather it links through to the German e-commerce site, as that’s where the company’s head office is based. So, we got creative with the rebuild.
We included a homepage video supplied by the client to give a fantastic first impression to website users. It gives a real sense of the company as a whole and shows off lots of their fabulous embroidery solutions.
The new site looks much more modern than the old and is now fully responsive. Regardless of how users access their pages, the content on screen will look flawless. This will help drive sales and event sign ups.
It’s also much more user friendly. Navigation is clear and makes it easy for the user to find out exactly what they’re looking for on site. Whether they want to order glow in the dark embroidery thread, learn about the company’s environmental policy or book onto a training event, it’s simple.
John is really thrilled with the new site and his review left us blushing:
“Excellent company to work with. Professional, knowledgeable and the results are stunning. Can’t recommend this company highly enough. We will be recommending Bow House to everyone in the future.”
We’re sure the new embroidery website will perform really well for Natalie, John and the UK Madeira team.