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Using LinkedIn for business

16 March 2020


LinkedIn for business is a fantastic way for reaching out to new potential allies and generating new clients. But, to make the best of the platform, there are some tips and tricks you can use to reach the most people and get the most engagement online.

Build a great profile

To connect with people, you need to have an appealing profile. Make sure it’s kitted out with profile and header pictures, information about you and your career history. Flesh out your experience section with two or three bullet points under each section so visitors to your page can get a good overview of your skills.

Use your summary section to really sell yourself. Let people know who you are, what you’ve done in the past, and what your special talents are now. It needs to be informative but brief, you don’t want to make it too long that people won’t want to read the whole thing. Aim for around 500 words.

Choose your skills strategically. Don’t just list everything that you’re skilled at, pick the things that you want to be known for. Make sure you also put the ones you’re most proud of at the top of the list so people are guaranteed to see them.

social media icons on a smart phone

Connect, connect, connect

When using LinkedIn for business, you need to reach out to people you do know. You should also interact with people you don’t know. Keep your profile public so you can connect with all kinds of people you might never have crossed paths with before.

Post content regularly

You want your page to be filled with lots of relatable, engaging content to show that you’re switched on to your industry. If you don’t have the time to write your own posts, share content from other places on the web, infographics, white papers, images and videos.

Engage with other people

If you want people to engage with you, you must engage with them! Look around your feed, browse hashtags and write comments and like posts from others. It’ll make their day to have someone interacting with them, just as it would for you.

Ask questions and get discussions going. It’ll help raise awareness of your skills and encourage people to visit your page. You never know what opportunities could come up from it.

man in a coffee shop using LinkedIn for business

Join industry groups

As well as using hashtags to engage with others, you can join industry groups. You can help share your expertise and experience and you might even get to learn a thing or two from others and make connections you would have struggled to find elsewhere.

Give and receive recommendations and endorsements

Recommendations and endorsements are LinkedIn’s version of testimonials. Give someone you know and respect a detailed recommendation and they’ll likely return the favour. You’ll quickly build up your own list of recommendations too.

If you don’t have the time to write full recommendations, you can simply endorse someone’s skills with a simple click of your finger.

As you start to reach out to new people on LinkedIn, make sure you connect with Bow House Digital! We’re looking forward to hearing from you and endorsing your skills.

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