Why responsive design is so important for your website

- 20 April 2018 -

Lots of people are asking why responsive design is so important when creating websites. That’s why we thought we’d write this post to give you an idea of why responsive design is a must, especially now as Google has announced it’s indexing and ranking based on mobile sites rather than desktop versions.

What does responsive design mean?

Before we jump right in to why responsive design is so important, let’s look at what it actually means. If your website is responsive, your customers will have a great experience with it no matter what device they’re using to browse.

We’re sure you’ve been browsing on your phone and come across a site with weird button sizes or tiny text. That size wasn’t made with responsive design in mind. What you need in a site is for it to automatically fit the space of the device you’re using.

man using his phone to read about why responsive design is important for websites

Your site needs to be easy to navigate around, for the information to be clearly legible, and for your user not to have to scroll from left to right to see all the information you’re trying to show them. That only comes with responsive website design.

You might be wondering about mobile friendly websites and how they fit into responsive design. A mobile friendly site is one that typically has a separate site or subdomain of your desktop site, meaning you’ll have separate experiences for customers depending on their usage.

While it’s good to have a mobile friendly site, with different screen sizes and tables thrown into the mix, you’re much better off investing in a responsive rather than mobile friendly website.
Why responsive design is so important

There are tonnes of reasons why responsive design is crucial to your online success. Check them out below.

It helps increase your mobile traffic

Mobile technology covers more than just smartphones, it includes tablets, notebooks, laptops, and iPods…the list goes on. Anything that your customers can use to connect to the internet could allow them to access your website. Making sure your website can respond to their devices and give them the best possible experience will help keep them on your site and give you more opportunity to convert them.

mulitple Apple devices showing why repsonsive design is needed for website

You can provide great user experience

With responsive design, there won’t be any waiting or shifting boxes on pages that can annoy customers or distort your site. They’ll be able to seamlessly move about your site without having to scroll to see the full text or move past a misaligned image. The easier you can make it for your customers to get to the information they want, the happier they’ll be and the more sales you’re likely to secure.

Your pages adapt to any screen size

Being able to adapt to any screen size, not just your standard monitor display or average smartphone, gives you a distinct edge. Whenever a new user comes onto your site, no matter what device they’re using, you’ll always give them a great first impression.

It loads your pages fast

If your page doesn’t load quickly, your customers will tap that back button and leave your site before it had the chance to delight them. A desktop site loading on a mobile device will take longer than a responsive site to open and increase your chances of losing that user’s interest.

It costs you less…in the long run!

Responsive website design doesn’t come cheap, we’ll admit, but there’s an awful lot of work that goes into building a site that can adapt to any device. However, having a well-designed, responsive website for your customers to use will pay off in the long run, with increased sales and lower bounce rates.

Plus, with a responsive design, you won’t have to pay for running two versions of your site, the desktop and the mobile friendly sites. Maintenance on a single, responsive site is much more cost and time effective.

woman loading a tablet to learn about why responsive design is important for websites

You’ll be more future proof

Because responsive designs are based on screen size and not a specific device, as technologies change and adapt, your website is already prepared. So, in the not-too-distant future when people are browsing on TVs, watches or even their glasses, your site will display properly regardless of the screen it is being displayed on.

It’s better for your SEO

Having a single, responsive site makes it easier for Google’s bots to crawl and reduces the chances of on-page optimisation errors. Google have openly acknowledged that a single address will benefit your ranking position.

You’re also showing your user focused approach to online content, making sure they find it easy to navigate around your site and access the details they’re after. The longer they stay engaged with your site, the more credit you’ll get from search engines and the higher you’ll sit in the rankings.

You’ll get clearer analytics results

With one responsive site, your analytics tracker will only have to think about a single URL. It’ll be able to give you better understanding of who’s using your site, and will be able to break them down into their device types for you.

woman working on a responsive website design

It’s also great for social media and blogging

The highest percentage of social media usage comes from mobile devices. If you’re sharing blogs and other content on your social media accounts, you’ll need to make sure they’ll appear as they should on whatever device your customer is using.

To sum up

There are countless reasons why responsive web design is really important for your business. With so many different ways for your customers to engage with you online, you need to make sure you can provide them all with a reliable and engaging experience to convince them to choose you over your competitors.

Having a responsive site will save you money on maintenance and earn you money in sales. It’s a no-brainer!

If you’d like to talk about making your site responsive, we’d love to chat. Get in touch online or call us at 01347 821 928.

We're always happy to discuss interesting projects ...

Get in touch