Lots of small business owners might be asking themselves when they need a business website or not. Websites range massively in price, functionality, and quality. When you’re first starting out, investing in a business website might seem like a waste of money.
We’re going to show you why a website is always worth the investment.
Why you need a business website
There are so many reasons why you need a business website that really appeals to customers. Here’s the top 6 you need to know about.
1. Good websites establish credibility
When users are looking for information or products, they turn to the internet. If you don’t have a website that promotes your offering, you’ll miss out on a lot of potential customers.
Having a fantastic website that’s full of useful information, quick to load, and user friendly gives you instant credibility and increases your chances of securing a sale.
2. Customers can access your business 24 hours a day
Websites don’t have opening hours; they can be accessed at any point of the day or night when a user is searching. With a well optimised website, your business can be found by your customer at any time, meaning you might have a sale waiting for you when you start work for the day.
3. Websites are invaluable for marketing
You have an incredible range of marketing opportunities available to you with a business website. All your marketing materials can point back toward your site to offer your customers an extra point of contact with your business.
Businesses find paid online marketing for their website incredibly beneficial too. Lots of business owners choose to run adverts on social media or via Google AdWords to instantly boost their traffic, raise awareness for their business, and make sales.
4. Websites are incredibly convenient for customers
If you’re selling products, being able to buy from the comfort of their sofas is much more convenient for customers than having to travel and browse in a physical shop. They’re able to make a purchase through your e-commerce site wherever they are, whenever they want to buy, and you reap the rewards.
5. You can instantly communicate with customers
Your website should be a hub of everything a customer needs to know about your business and is great for improving customer service. They should easily be able to find out where you are and how they can contact you. If you’re an e-commerce site, your prices and postage should be listed with every product.
It’s also perfect for promoting any offers you are running or if you have any upcoming events. Use your site to share news of all the exciting things you and the team have been up to as well to add a really personal, approachable feel to your site that customers love.
6. It’s perfect for sharing reviews
You know you’re great at what you do, and customers who buy from you and use your service do too. Your website gives them a platform to shout about how fantastic you are. Reviews are incredibly influential online, and go a very long way in developing that trust which is vital to turn users into new customers.
Final thoughts from us…
When you’re considering whether you need a business website, remember that having a bad site is actually worse than having no site at all. When a user comes onto a site, they expect it to be responsive, easy to use, and quick to load. If you can’t meet their expectations, they’ll bounce away and be left with a bad impression of your business.
If you’d like to talk about getting set up with a site that will work for your business, get in touch for no obligation advice and information about a stunning Bow House website.