19 March 2019
Local SEO marketing is a must for business, especially if you rely on physical premises for your sales. Google and other search engines are great at presenting searchers with local solutions to their questions and you need to capitalise on it.
Thanks to local positioning, me, searching in Easingwold, would see very different results to someone searching in Edinburgh or Leeds. It’s all down to local SEO marketing strategies.
Search engines use information about search habits, the device being used and the searcher’s current location to create the results page every time a search is made.
If a person lives in Edinburgh, when they travel to York and search for a restaurant, the location information on their smartphone gives search engines the details they need. Clever, right?
There are lots of tips and tricks that you can use to up your local SEO marketing game. If you’re a restaurant in York, for example, you want your listing to appear for searches like ‘where to eat tonight’ and ‘restaurants near me.’
Google and other search engines will use what they know about a business to decide whether or not to show the site to a searcher in the area. Make sure it’s clear on your site where you’re based to give yourself the very best chance of ranking highly and winning that customer.
There are some key areas to start with when looking to improve your local rankings. Start with:
With all that hard work, you’ll definitely want to know it’s paying off. You should be able to tell from the increased number of people walking through the door, but as marketers, it’s vital to have the stats to back you up.
A pretty accurate way to check your local ranking is using the Google Ads preview tool. Simply type in your desired search term set the location, language and device. Google will then generate a results page and you’ll be able to see where your page is appearing.
You can also use the geo filter in Google Analytics to see where your traffic is coming from. Head into your account, select audience > geo > location and you’ll be able to see exactly where in the world your website visits came from.
Want to talk more about your local SEO marketing? We can help. Just get in touch.