Google alerts for business

5 September 2018

Google alerts for business

Have you set up Google alerts for business? If not, you could be missing out on vital information about your market and industry.

In this blog, we’re going to give you an overview of what Google alerts are. We’ll show you why they’re a really useful tool for your business and give you some tips for setting them up.

What are Google alerts?

Google alerts are a free tool that you can use to get a better understanding of the conversations that are happening about your business online.

Fill out fields to show Google what terms you’re interested in and you’ll receive an email every time those specific words appear on a new page on the internet. Get updates weekly, daily or as they happen to make sure you’re always in the know about your business online.

It’s also really handy for letting you know when your new website pages have been indexed by Google after you’ve uploaded them, which is great for those of you who blog regularly. Keep accurate tabs on your blog posts, and see where else on the internet that content is being posted.

tablet ready to set up Google alerts for business

How Google alerts can be invaluable for business

There’s no doubt about it, having Google tracking mentions of your business can provide you with invaluable information. But what are you looking for and how can you use it to your advantage?

Monitor your mentions

This is the simplest way of extracting info from Google alerts. Track your brand name and you’ll know whenever someone mentions you online. You’ll get a good understanding of what your customers are saying about you and use that to tailor your business strategy.

For example, if you’re getting lots of alerts about people posting questions about a particular product, you’ll know something’s not quite right. You can create a blog post that explains or resolves the issue that keeps cropping up and, if necessary, make a few tweaks.

Track your marketing

If you’re pushing a particular piece of content, Google alerts for business can help you keep track of them. You want to know where they’re being shared so you know where your best lead generation opportunities are for the future.

Keep an eye on plagiarism

You create content at some effort and cost, so you don’t want people on the internet taking your work for their own websites. Google alerts monitor your content to ensure you’re getting valuable back links from other places online, not having your content reproduced.

tablet displaying Google to set up Google alerts for business

Watch for industry trends

Create Google alerts for key terms in your industry so that you can be kept up to date on trends and hot topics. It’s a really simple way of staying in the know and not falling behind on the latest updates.

Check out your competition

Why not use Google alerts for business to monitor what your completion is getting up to? If they’re guest blogging or involved with a new PR campaign, you’re going to want to know about it to make sure you’re not missing out on any opportunities yourself.

Find new content ideas

Monitoring what’s happening online can help you come up with new content topics. Whether that’s about emerging trends in your industry or a response to someone else’s latest upload, you’ll likely find some inspiration for your own copy using Google alerts.

Setting up your Google alerts

Now we’ve convinced you how helpful Google alerts for business could be for you, we’ll give you some tips for setting up your own.

1. Head over to https://www.google.com/alerts to set up your alerts account.
2. Sign in with your Google account so Google knows where to send your alerts to.
3. Enter the search terms you will monitor. You can change these in your account later if you’re getting too many or too few alerts.
4. Choose options and select what sources, language and region you want to get alerts from. You’ll also be able to specify how often you want to get alerts here too.
5. Hit “create alert”

It really is simple.

laptop displaying email receiving Google alerts for business

Mark up tricks

Depending on the terms you’re going to monitor, you might want to use handy little mark-ups. This helps you to get useful information straight to your inbox.

For example, using the search term Yorkshire Tourism would get you lots and lots of results. These results might not be relevant to your business. Any post that included the words Yorkshire and Tourism anywhere in the post would trigger your alert.

However, if you told Google to monitor “Yorkshire Tourism” you’d get very different results. Using quotation marks around your term lets the search engine know you’re only interested in pages that use your key terms in that specific order.

You can also get really crafty and keep your eye out for problems using negative key term searches. Set up alerts for things like:
“Brand name” + broken
“Brand name” + fail
“Brand name” help

This will let you know where problems are. This allows you to get on top of an issue before it gets out of hand.

You can also try making alerts for employees + brand, so you’ll know whenever you get a mention online. This is great for sharing positive reviews and recommendations on your own website or social media.

To sum up

Google alerts for business provide really useful information about your online presence. Track business mentions, see where your content is shared and mentioned, follow your competition and stay on top of industry news and updates.

Want to talk about what you can do to improve your online presence? Get in touch, we’d love to help.

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