The Brief
Whitby is a quaint town, a historic seaport renowned for its thriving town centre; full of highly individual, boutique shops like Robinson’s Jet. When Robinson’s decided to sell online they wanted their new website to reflect the character both of the town and their locally-crafted jewellery.
They also wanted to be able to manage the site themselves, adding and updating products, and keeping track of orders through a simple, easy to use admin system.
The Work
The essence of the business is rooted in the natural landscape and coastal heritage. The boutique nature of the shop and the locally sourced Whitby jet inspired a design that was unique and reflected both the products and the history of the surrounding area.
We built the whole site on our straight forward, user friendly content management system, which allows Robinson’s to update the site content and manage the online shop with ease.
The Outcome
The result is an attractive online store which is easy for visitors to use and just as easy for Robinson’s staff to manage. The store began generating orders almost immediately and the folks at Robinson’s were thrilled.
