The Brief
Barron’s Electrical needed a site that demonstrated familiarity in managing large scale, multi-discipline projects, as well as emphasising many years of experience in electrical design consultancy in commercial and industrial environments.
Having also formed a working partnership with a local installations contractor, Mark was keen to highlight that Barron’s Electrical offered a full service design, manage and install package, in order to increase their appeal to construction contractors.
As Mark offers a UK wide service, he needed the site to be found in the search engines by as many potential clients as possible.
The Work
After talking to Mark to gain an understanding of the industry our team carried out extensive keyword research into the terms associated with his work. We then wrote original and professional sounding copy that would appeal to potential clients as well as search engines.
RSS feeds of electrical industry news from the Institute of Engineering and Technology and the British Standards Institute were implemented on the site’s homepage as Barron’s Electrical strongly believe in keeping up to date with innovative practices and industry legislation.
As well as being able to edit and update all the site content, Barron’s also requested their own news section to keep clients updated with recent projects and company developments.
We also worked with Barron’s Electrical’s Installations partner to source some great images of industrial and commercial electrical projects as examples to clients.
The Outcome
Mark was delighted with the professional look of the new site. Search engine optimization work continues, but Barron’s have already placed well in the search engines for some important key phrases, resulting in a steady increase in traffic, and Mark is receiving good quality leads through the site.
