The Brief

The Yorkshire Dales National Park Authority were looking for a full service publications partner to deliver design and layout, advertising sales, production and project management services for two of their printed publications.

‘The Visitor’ has a huge 220,000 print run and is a major marketing tool to promote events and attractions in the National Park, supporting the local economy. It’s also a great opportunity for visitor attractions and local eateries to promote their services to visitors.

12,000 copies of The 'Dales' newspaper are produced twice a year, once in spring, and then again in autumn. It promotes the work of the National Park Authority and its partners, as well as reporting on many issues of local interest. This is also a crucial marketing tool in helping to foster a strong relationship between the YDNPA and the National Park residents. Local business offering services to residents use the ‘Dales’ to promote their businesses through advertising.

As well as the printed publications, The YDNPA also require web versions of the publications so that they can be made available to the public through their website, promoting the area to a wider audience of potential visitors.

The Work

Both publications are part-funded through the sale of advertising space, which is handled by our experienced sales team who source contacts, market the publications to prospective advertisers and forge valuable relationships that lead to repeat bookings.

The entire publication is designed in our studio, using articles and images provided by the YDNPA and its associates. We gather in advertising copy and provide design services to a wide range of businesses looking to make the most of the promotional opportunity. With all the elements in hand we create striking, imaginative page layouts, while always ensuring that we pay close attention to important accessibility guidelines. All copy is proof read thoroughly to guarantee the quality of the publication and our knowledgeable production staff liaise with print houses to ensure value, excellence and timely delivery for the YDNPA and the readers.

Once the printed publication has been produced the files are converted into a web accessible version of the guide, available to all through the Yorkshire Dales National Park Authority's website.

The Outcome

Bow House are delighted to have been working alongside the Yorkshire Dales National Park Authority over the last three years for their printed and online publications. Both our designs and our efficient handling of the projects have been highly commended by The YDNPA as the publications and our working relationship have gone from strength to strength - long may the partnership continue as we look ahead to the autumn edition of 'Dales' 2010 and the upcoming 2011 publications.